Executive summary
One of the UK’s largest glazing installers partnered with Adfluential to scale lead generation efficiently and profitably. The buyer is generating 10,000 leads per month, producing 1,222 booked appointments and 349 closed sales.
With an average order value of £6,800, that translated into £2.375m in revenue and an 8.3x return on spend.
The challenge
- The business needed lead volume at scale without sacrificing efficiency.
- Lead quality had to remain strong while sustaining high monthly volume.
- Performance needed to translate into booked appointments, not just enquiries.
- Marketing activity had to prove direct revenue impact and return on spend.
The solution
- Built and managed a high-volume lead generation campaign around efficient acquisition.
- Adjusted campaigns using appointment rates, closed-sale outcomes, and revenue efficiency.
- Scaled delivery to 10,000 leads per month while maintaining quality and conversion performance.
- Aligned campaign strategy with downstream sales and revenue targets to maximise profitability.
Key results
10,000Leads per month
1,222Booked appointments
349Closed sales
£6,800Average order value
£2.375mRevenue generated
8.3xReturn on spend